Introduction

Background

In October 1999, China entered the ranks of the aging population in advance, with 134 million people over the age of 60 years old, and the rapid growth rate of 3.2% per year. Experts predict that by 2010, the number of people over the age of 60 in China will reach about 400 million, accounting for more than 25% of the total population.

Reason to Design

My mom retired recently, and she stays at home every day. She feels like she has nothing she can do because she has contributed half of her life to doing one job. And she cannot catch up with the rapidly developing world. She thinks suddenly she has lost the meaning of life. And more and more retired senior people are facing the same dilemma in China. Some of them even have mental issues after their retirement.

Target Users

For the people like my mom, the retired senior individuals, there should be a unique educational service to help them study and keep up with the development of the world so that they can have rich and meaningful lives after retirement.

Key Functions

User Flow 1 - Search for Classes Online

Search and Register for An Online Class

Users can search for available online classes and enroll them.

User Flow 2 - In-Person Class Registration and Facility Selecting Assistance

Find the Nearest facilities Around a User

Users can find the closest available learning facilities around their current locations.

Optional Transportation Assistance

Public transportation services are offered in communities for the users who need transportation assistance to go to the learning facilities.

Instructor Introductions

Users can check the available instructors' information in the learning facilities around them and choose the one which matches with their expectations.

Complete Class Enrollment and Create an Account

First-time users can create free accounts to activate more functions, like recording their learning experiences after class registration.

Accessibility Functions

Users can use the accessibility functions to change the visual contrast of the texts on the webpage and help them view the texts more clearer.

Research

01. Competitive Analysis

In order to have a better understanding of the education for senior population. I analyzed three senior learning applications in the market to learn about their methods and their advantages and disadvantages.

Competitive Analysis Example

02. User Journey Analysis

I conducted a user interview to monitor the user going through the process of finding a senior learning service todiscover the user's pain points in the process and collect feedback from him for my design development.

Summary of Competitive Analysis

Advantages
  • Convenient to access the service online

  • Accessibility functions are helpful for senior users to make the webpage present clearly

Disadvantages
  • Creditability is questionable

  • In-person classes are limited in only a few locations

  • No socialization

03. User Survey

I created a user survey and conducted 18 user participants to learn about their expectations and barriers during the learning process. The data and feedback collected from the participants offered me inspiration for my design solutions.

Sample Questions
  • What will you do every day after retirement?

  • Are you willing to learn new things after retirement?

  • What are the reasons make you keep learning after retirement?

  • What are the things you are interested in learning?

  • What are the barriers make your learning process unavailable?

Discovery

Barriers

Conclusion from Researches

The current senior learning platforms online can only remove a part of the barriers that stop senior individuals from learning because the classes they offer don't require much interaction and socialization with others so that they can be taken online. Nevertheless, senior people are expecting more diversified classes other than the existing classes online, and there is a need to help them fulfill their expectations with a specific-designed system.

Problem Statement

How might we make educational and socialization services accessible to senior individuals to help them make their lives rich and vivid?

Service Tenets

  • Flexible

    We offer both online and in-person learning experiences for our senior users’ convenience.

  • Compassionate

    We offer public services for caring our senior users need assistance to learn.

  • Convenient

    We help senior users find the nearest facilities around and provide the most convenient learning process.

Design Process

01. Function Exploration

02. Persona Creations

03. Identify the Stakeholders

04. How the System Works

05. How the Transportation Service Works

The public transportation buses will pick up the senior users at the pick up points in each community and take them to one of the nearest learning facilities and take them back after their classes are over.

06. User Interface Solutions

Advantages
  • Tracking sidebar is helpful for locating website sections
  • Clearand simple interface design follows the logic of a page that scrolls up and down
  • Neatly and orderly designed webpage

06. Design System

Design Iterations

Usability Testing

In order to make the design applicable, I planned three rounds of usability testing to collect users' reactions and feedback based on my design. There are three standards for testing.

  • Functionality

  • Design Logic

  • Design Clarity

Searching Method

The previous version shows online and in-person selections in the information window, which might confuse the users. The new version offers the switch to help users separate online and in-person classes and conveniently find classes.

Before

After

Instructor Selection

The previous version shows too much nonsignificant information, and the selection box is not visible enough. The new version only keeps the essential information in the front. Users can view more details about an instructor by clicking the profile link. Besides, the selection button is more visible.

Before

After

Finding Facilities

The previous version contains two maps showing the available facilities and transportation pick-up points around a user's current location, making it hard for users to distinguish their functions. The new version combines the two maps' functions, making operating easier for users.

Before

After

Final Design

In the End

Reflection

This project helped me learn that there should be more specific-designed services for senior populations in society. Education for seniors can help them live better and help society reduce pressure and develop healthily.

What's Next

This project focuses on service design, which is more about user experience and user research. It is necessary to conduct more user interviews and studies to collect essential data and information to keep improving the system to make it better for users' utilizations.

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